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Official Website of the Indian Embassy of Budapest, Hungary


To celebrate the 70th Anniversary of India’s Independence, Rahul Chhabra Ambassador of India hosted “Alluring India 2017” – A unique MAIDEN display of Indian Traditional & Fusion Fashion in Hungary. This event was organised in collaboration with Mr. Vinay Gupta, Managing Director of Gait-N-Grace. For the very FIRST TIME a Live Instagram & Facebook Coverage took place for an event organized by the Embassy.


The event was formally inaugurated at a glittering ceremony on the evening of 21st September by Ambassador of India, Rahul Chhabra at the Bálna, Budapest. Dr. Peter Medgyessy, Former Prime Minister, Dr. Petra Pana, Deputy State Secretary for External Economic Affairs, Dr. Sándor Sipos, Director General of Asia Pacific Department, Mr. György Habsburg, Ambassador at large to Hungary, member of the Royal Habsburg dynasty, Mayors of Several Cities, Senior Government officials, Ambassadors from other Embassies, top echelons of Corporate World, representatives of Hungarian print, audio visual media, editors of leading fashion publications and over 300 guests joined on the night of the event. If there is one word that can aptly describe the event, would definitely be ‘Enchanting’. The Fashion show featured the latest finely tailored Indian garments such as Silk Saris, embroidered Lehengas and mermaid gowns with ruffles. The collection was more about Indian traditional wear with a touch of contemporary ensemble.


The concept of the event was to create an environment of Indian ethos globally through a unique insight into collections of two eminent names in the bridal trousseau industry, Ms. Charu Parashar and Ms. Payal Keyal. This fashion show showcased a first-off collection namely “Regal Saree” & “Various Moods” by Ms.CharuParashar, “The Weaves from the Ghats of Banaras” by Ms. Salma Sultan, and “Contemporary Sari” &“Contemporary Wedding Cocktail” collection by Ms. Payal Keyal.



Hungarian and diplomatic glitterati couldn’t stop raving about the lavish spread as they immersed themselves in the fashion show sipping a delectable glass of Hungarian wine & Indian beer.The event also offered a plethora of Indian delicacies. There was a display of rustic and authentic Indian curry buffet from several states, marinadechicken wings, aromatic biryani, accompaniment with wide variety of Indian breads, palate refreshments and a traditional dessert- Seviyan (vermicelli Kheer).


A glimpse of Indian culture was also showcased with a live demonstration of how a nine-yard Sari plead-by-plead was draped to perfection in different styles.  The draping presentation was done by Mrs. Jayshree Venkataraman and Mrs Neema Bisht and modelled on Ms. Alexandra Komáromi and Ms. Beáta Jakusovszky. The audience was mesmerized by the beautifully crafted Indian outfit that could be portrayed as an acknowledgement of the skills & talent of Indian hand-weavers. The poem khoob ladi mardani,woh toh Jhansi wali rani thi” written by Indian poeters by Subhadra Kumari Chauhan, was enacted to highlight the story of Rani Laxmi Bai, who battled her fight to freedom despite being dressed in nine-yard long Langdar Sari. The poet was presented by Dr. Kanchan Bhardwaj (recitation) accompanied by Pandet Rajesh Gangani in tabla and english translation by Ms Saumya Shukla. With flowing spirits and free-wheeling conversations, the guests indeed enjoyed the fascinating act by a Hungarian Mind Illusionist by Mr. Gábor Holcz.


The venue, Bálna, a historical brick building embraced in a metal-glass shell overlooking the city of Budapest & Danube River, had a vibrant feel to it and complementing the ambience was soulful Indian music. The night was indeed filled with a rich Indian heritage to say the least.

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